When it comes to beach destination marketing, it all kinda looks alike. So how does one Texas beach destination set itself apart from the crowd? By owning its Texasness. Texanity? Texatude? Texatude.

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For Corpus Christi, we encouraged travelers to come to Corpus and coast like a Texan. This appeals to drive market folks in Texas, obviously, but also to folks flying in to get a beach vacay with that Texas flair.