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Travel texas

Taco Tuesday Social Activation

Remember what the COVID lockdown was like? Do you *really* remember? Sh*t was pretty bleak – Lysol-wiping groceries, waiting for DJs to go live on Instagram... *shudders*

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For travel marketing, it was all about staying relevant at a time when no one could move anywhere.

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For Travel Texas, we took over Taco Tuesday. We got chefs from all around the state to submit recipes so people at home could give their weekday a true Texas spin. Four of those chefs were even kind enough to record a video of themselves creating their recipe. 

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Let's just say people ate it up.

Travel Texas Taco Tuesday Case Study

Travel Texas Taco Tuesday Case Study

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