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Travel texas
Taco Tuesday Social Activation
Remember what the COVID lockdown was like? Do you *really* remember? Sh*t was pretty bleak – Lysol-wiping groceries, waiting for DJs to go live on Instagram... *shudders*
For travel marketing, it was all about staying relevant at a time when no one could move anywhere.
For Travel Texas, we took over Taco Tuesday. We got chefs from all around the state to submit recipes so people at home could give their weekday a true Texas spin. Four of those chefs were even kind enough to record a video of themselves creating their recipe.
Let's just say people ate it up.

Travel Texas Taco Tuesday Case Study
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