FIRST NATIONAL BANK

"Family Business" :60 Spot

First National Bank isn't just about the X's and O's of banking, the sterile numbers of account openings and closings. They care about the people that bank with them and want to show that they understand their lives and their journeys.

For this small business banking spot, we wanted to focus on a story. A dad passing the torch to his son, letting him take his life's work and create something of his own from it.