Some backstory: Harrah's Resort Southern California on the Rincon Reservation officially renamed themselves Funner, California, in 2016. Since then, their ad campaigns have featured a celebrity mayor of Funner. As they were set to introduce Martin Short as their next mayor, they had a few issues to add to his platform:

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1. People were getting a bit disillusioned and needed to be encouraged to enjoy themselves more.

2. Guests needed to learn more about the different ways to enjoy the resort beyond the gaming floor.

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We gave Mayor Marty the platform "Fun Made Funner" and brought in a few of his friends to show people how to let loose.

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These spots took home Best of Show at the ADDY Awards.