Heather Chaney is just a realtor trying her best to house U.S. military veterans. She can't afford to hire an ad agency to design a logo. She did, however, hear about my agency's Free Ad Day, a day where we shut down normal operations to let everyday people come in and get some marketing work done for free.

 

In the midst of the craziness happening around us, an art director handed me the in-progress logo, which was just the star and the house, and asked how to convey "military."  I suggested we add a second roof, and boom, a military insignia appeared.

 

Heather was pleased.